Do you ever feel guilty for sitting in front of a screen and streaming shows when you should be working? Why not combine the two? Take advantage of the time you have by watching shows that will help inspire your brand marketing abilities. Instead of scouring your many streaming channels to find these shows, we’ve went ahead and compiled a list of the best shows for marketing inspiration. Let’s get on with the show!
Abstract: The Art of Design
As a Netflix original, Abstract: The Art of Design takes on inspiration at the source. Designers, illustrators and photographers are interviewed, but not in a boring lecturing way. The show portrays each artist and influencer in their native habitat while watching them work their magic. The show includes Christoph Niemann who has illustrated many a covers for The New Yorker and Atlantic Monthly. Paula Scher who is a graphic designer at the top of her game, and designing for the Museum of Modern Art and Microsoft’s Windows 8 logo, is also featured. The goal of the series is to explore the dedication of every discipline that shapes society. Whether you are into design or management you can learn a thing or three from Abstract. Plus the segments are simply fun and engaging, especially Episode 1 with Niemann.
Freakonomics is a concept that started with a book by Steven D. Levitt and Stephen J. Dubner. It involves a discussion of data revolving around economics, but with a twist. As noted by the book’s subtitle, Freakonomics involves a “rogue economist explores the hidden side of everything.” Like how a crack gang operates, or how campaign finance doesn’t. Other books have also been released in the Freakonomics series including “Super Freakonomics,” “Think Like a Freak” and “When to Rob a Bank.” There’s also Freakonomics Radio and a podcast about the topic. Then there’s Freakonomics: The Movie that digs deep into neoclassical microeconomic principles founded within rational utility maximization. If that topic rings a bell, then add Freakonomics to your streaming playlist on Netflix or Hulu.
Steve Jobs: One Last Thing
Oh boy, there are a lot of Steve Jobs documentaries out there. To be sure, not all are quality, sorry Ashton Kutcher. However, one that shouldn’t be dismissed is Steve Jobs: One Last Thing. This documentary, available to stream on PBS and Netflix, takes a different route than other such movies. It features dozens of interviews with important people who worked and interacted with Jobs, as well as clips from the Apple co-founder himself. If you are a fan of the flick, add “Steve Jobs” written by Walter Isaacson to your Goodreads list. Between the film and the book you’ll develop solid brand insight into what made Apple a household name.
Beyond the Brick: A LEGO Brickumentary
Whether you were a LEGO lover as a child, or a reborn bricks fan since you’ve had kids of your own, check out Beyond the Brick: A LEGO Brickumentary. Available via DVD on Netflix, Jason Bateman is the narrator of this investigative and historical account of LEGO, the brand. Discover how the Danish toy bricks became a global business noted as the “world’s most powerful brand” in 2015 according to Brand Finance, replacing Ferrari for top biz. Yes, the film received mixed reviews, but if you are looking for inspiration for brand building, then the Brickumentary is both enlightening and playful.
Jiro Dreams of Sushi
Whether you have Amazon Prime or Netflix, you can stream Jiro Dreams of Sushi. Released in 2012 the movie is based on the daily life of sushi master Jiro Ono. This sushi chef was 85 years old during the time of the filming, and hoping to pass along his sushi secrets to his son. You follow Ono through the careful preparation of sushi, but more impressively you get insight into his mindset. While his brand is focused on selling $300 plates to customers who wait for months, if not years, to sample this three-star Michelin sushi restaurant dishes, Ono operates in his own way. By focusing on quality and precision, and intense dedication, Ono puts his passion into his life’s work, making the world’s best sushi.
This is not a movie, but rather a TV show series from ABC. You can stream the show on Hulu, or catch it via ABC.com for free. The premise behind Shark Tank is that there are a handful of wealthy investors willing to give you the capital and mentoring your business needs. You simply need to show up and put on a great selling performance to make your business needs known. This show is fantastic for a few reasons. First of all, it exposes you to the latest products being touted in the marketplace. If you need inspiration on what the next big thing might be, this is the perfect place to start.
Secondly, the show teaches entrepreneurs about how to go about getting investors interested. You can pick up lingo and business-speak that can help you when marketing your own business or product line to investors. You also learn what not to do when approaching investors, and how to succeed even if you don’t get an investor interested in what you’re selling. Feeling particularly inspired? You can even apply to be on the show via these instructions on Inc.com.
Is your business down in the dumps and in need of a revival? Welcome to Hotel Hell, where good old Gordon Ramsay of the restaurant industry fame comes in to fan the flames. Ramsey tackles hotels in dire need of a branding makeover. He deals with hotel owners out of touch and helps them reinvigorate their image. While the drama of dealing with these often crazy hotel owners is fun to watch, the real value is in learning how Ramsey takes a failing brand and breathes new life into it. As a brand marketing enthusiast you can learn a trick or two, whether you are in the hotel and hospitality industry or not.