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Shows to Binge Watch for Brand Marketing Inspiration

July 12, 2017 By Kevin Fink

Bear Watching Television in Woods

Do you ever feel guilty for sitting in front of a screen and streaming shows when you should be working? Why not combine the two? Take advantage of the time you have by watching shows that will help inspire your brand marketing abilities. Instead of scouring your many streaming channels to find these shows, we’ve […]

When to Say No to Social Media for Building Your Business

July 10, 2017 By Kevin Fink

Woman saying no

Facebook, Instagram, Twitter, YouTube, SnapChat…if your business doesn’t have at least one of these social media accounts, you’re floating dead in the water. Or maybe not? It just might be possible that your business can boom without a single social media account. Discover how you can navigate the online marketplace without the benefit of social […]

How Your Font & Typography Choice Reflects Your Online Image

July 7, 2017 By Kevin Fink

Graffiti typography and font wall.

Content, content, content—we get it. What you publish on your site says the most about your brand on the web. But does it actually? Turns out the words and phrases you spin together on your site are not magical enough to entertain your users alone. You also need to check your typography. And yes typography […]

How to Handle Online Reviews of Your Company Without Jeopardizing Your Brand

July 5, 2017 By Kevin Fink

Closeup portrait, stressed young man in purple sweater, shocked surprised, horrified and disturbed, by what he sees on his cell phone, isolated indoors background.

Your worst nightmare as a business, negative reviews can do more than just hurt your feelings. Thanks to easy access to the internet 54 percent of consumers will check you out online before doing business with you. Among those individuals 84 percent trust the online reviews they read about your company—just as much as if […]

What Not to Do When Branding Your Business

July 3, 2017 By Kevin Fink

Funny portrait of a tandem of cyclists

Ok Clinton Kelly fans, this one’s for you. When it comes to branding you hear all the time about the things you should do. But what about what not to wear, I mean do, when branding your business? You want your brand to be remembered for good reasons not outlandish ones. To help you out […]

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