It’s time to get ethical. What are ethics and how do they relate to marketing your business? Ethics are the backbone to your brand. If your brand isn’t seen as ethical, consumers will not trust you. No trust? No Benjamins. There are too many competitors out there ready to take the business away from you, […]
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5 Ways to Use Social Media Effectively for Increasing Brand Loyalty
It turns out that social media is not a one-size-fits-all for marketing. What works for some brands can be a death sentence to others. Then you have businesses that can thrive without having a single social media profile on the web. Where do you fit in? We’ve identified strong moves you can make with your […]
How To Start A Blog From Scratch
When approached with the right strategy, blogs are an excellent way to connect with your customers, establish your status as an industry expert, and earn additional income. However, starting a blog can be a tricky process that can leave even the most savvy of business owners wondering where to start. Fortunately for you, we have created […]
Professional Logo Designer: Why You Need To Hire One & Where To Find Them
You wouldn’t hire a doctor to fix your car, just as you wouldn’t go to the mechanic if you were sick. This simple logic is often lost on business owners who think that designing their logo is a task that can be completed in-house. Like any visual creation, a great logo can mean the difference […]
Color Psychology: How to Pick the Right Colors For Your Company
The phrase “a picture is worth a thousand words” is a mantra that has long been sited in marketing departments. So too, has the infamous Shakespearean prose, “What’s in a name? That which we call a rose by any other name would smell as sweet.” The commonality in these two phrases lies in the imagery […]